Top Apparel & Fashion Websites in Belgium

Name: Top websites in Belgium (Apparel & Fashion)
Creator: Semrush
License: https://www.sem1.ahsanprinters.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Belgium, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.be

4.3M

38.75%1.67M

61.25%2.64M

↑41.75%

↓10.74%

Direct

vinted.be

2.99M

62.84%1.88M

37.16%1.11M

↑46.27%

↑16.94%

Direct

shein.com

2.54M

27.26%691.79K

72.74%1.85M

↑17.27%

↓2%

Direct

hm.com

1.02M

38.09%386.83K

61.91%628.72K

↑51%

↓25.06%

Direct

zalando-lounge.be

951.15K

54.89%522.08K

45.11%429.08K

↑64.11%

↓11.38%

Direct

zara.com

898.51K

41.47%372.58K

58.53%525.93K

↓24%

↑12.76%

Direct

laredoute.be

664.57K

25.75%171.12K

74.25%493.45K

↑40.31%

↓1.94%

Direct

uniqlo.com

624.89K

24.86%155.33K

75.14%469.55K

↑58.55%

↑33.53%

Direct

threads.com

551.82K

40.7%224.58K

59.3%327.24K

↑55.79%

↑110,120.88%

Direct

asos.com

509.88K

36.05%183.84K

63.95%326.05K

↑40.85%

↓1.7%

Direct

torfs.be

432.49K

28.83%124.71K

71.17%307.79K

↑29.78%

↓12.11%

Direct

weekday.com

390.69K

7.45%29.11K

92.55%361.58K

↑149.76%

↑106.36%

Direct

vinted.nl

386.41K

84.96%328.29K

15.04%58.12K

↓0.53%

↑66.42%

Direct

nextdirect.com

378.94K

17.43%66.03K

82.57%312.91K

↑433.31%

↑86.01%

Direct

c-and-a.com

373.22K

30.37%113.33K

69.63%259.89K

↑42.92%

↓39.15%

Direct

aboutyou.be

356.39K

31.53%112.37K

68.47%244.02K

↑36.19%

↓10.78%

Search

yesstyle.com

329.58K

15.49%51.04K

84.51%278.54K

↑39.99%

↑23.18%

Direct

mango.com

321.91K

31.85%102.53K

68.15%219.39K

↑4.29%

↓3.51%

Direct

kiabi.be

310.36K

18.27%56.69K

81.73%253.67K

↑70.32%

↑0.58%

Direct

zeb.be

297.84K

19.23%57.28K

80.77%240.56K

↑99.21%

↓0.14%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in Belgium on March 2026

As of March 2026, zalando.be leads Apparel & Fashion in Belgium with 4.3M monthly visits. Its audience skews mobile-first (38.75% desktop / 38.75% mobile), and traffic is up month over month 41.75% and down year over year -10.74%. vinted.be holds second with 2.99M visits and a desktop-leaning mix (62.84% desktop / 37.16% mobile), while shein.com ranks third with 2.54M visits.

Across the leaders, allthingsworn.com is the most mobile-first (99.9% of visits), whereas essentiel-antwerp.com is the most desktop-reliant (85.93%). Momentum favors flannels.com in the latest month (13,687.21%), while karmanow.com shows the steepest pullback.

Acquisition patterns also differ: zalando.be is driven primarily by search, zalando.be by direct, and zalando.be by referral; overall, 94 of the top 100 sites are direct-led, 5 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Belgium