Top Beauty & Cosmetics Websites in Austria

Name: Top websites in Austria (Beauty & Cosmetics)
Creator: Semrush
License: https://www.sem1.ahsanprinters.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Austria, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.at

630.93K

31.34%197.74K

68.66%433.18K

↑13.31%

↓3.99%

Direct

treatwell.at

462.22K

24.05%111.15K

75.95%351.06K

↑197.87%

↓14.07%

Direct

parfumo.de

434.56K

25.48%110.75K

74.52%323.81K

↑75.09%

↑65.05%

Direct

douglas.at

380.68K

44.42%169.12K

55.58%211.57K

↑11.46%

↑2.99%

Direct

easycosmetic.at

328.34K

15.27%50.13K

84.73%278.21K

↑209.41%

↑64.94%

Direct

yesstyle.com

194.38K

10.05%19.54K

89.95%174.84K

↑222.98%

↑96.61%

Direct

flaconi.at

180.78K

37.56%67.9K

62.44%112.88K

↓3.4%

↑11.79%

Direct

cultbeauty.com

143.91K

14.5%20.86K

85.5%123.05K

↑216.58%

↑139.06%

Direct

rituals.com

137.91K

13.13%18.1K

86.87%119.8K

↑37.38%

↓24.46%

Direct

parfumdreams.at

119.6K

18.52%22.15K

81.48%97.45K

↑10.29%

↑57.71%

Direct

fragrantica.com

111.51K

42.76%47.69K

57.24%63.83K

↑78.71%

↑26.32%

Direct

parfum-zentrum.de

103.64K

22.09%22.89K

77.91%80.75K

↑313.01%

↑70.55%

Direct

fragrantica.de

90.79K

19.64%17.83K

80.36%72.96K

↑15.81%

↑39.8%

Search

nivea.at

78.41K

3.47%2.72K

96.53%75.68K

↑497.19%

↑5.49%

Direct

niche-beauty.com

73.11K

20.07%14.67K

79.93%58.43K

↑573.8%

↑54.68%

Direct

utsukusy.de

69.47K

-

100%69.47K

↑35,706.7%

↑27,763.6%

Search

sephora.de

66.15K

36.55%24.18K

63.45%41.97K

↑66.7%

↑20.81%

Direct

perfectcorp.com

64.92K

6.85%4.45K

93.15%60.47K

↑671.63%

↑29.88%

Direct

yves-rocher.at

56.54K

29.71%16.8K

70.29%39.74K

↑182.38%

↓18.55%

Direct

ringana.com

54.7K

89.49%48.95K

10.51%5.75K

↑15.84%

↓27.55%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Austria on March 2026

As of March 2026, notino.at leads Beauty & Cosmetics in Austria with 630.93K monthly visits. Its audience skews mobile-first (31.34% desktop / 31.34% mobile), and traffic is up month over month 13.31% and down year over year -3.99%. treatwell.at holds second with 462.22K visits and a mobile-leaning mix (24.05% desktop / 75.95% mobile), while parfumo.de ranks third with 434.56K visits.

Across the leaders, utsukusy.de is the most mobile-first (100% of visits), whereas e-dvertising.at is the most desktop-reliant (100%). Momentum favors utsukusy.de in the latest month (35,706.7%), while doterra.com shows the steepest pullback.

Acquisition patterns also differ: notino.at is driven primarily by search, notino.at by direct, and notino.at by referral; overall, 54 of the top 100 sites are direct-led, 40 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Austria